With this privacy policy, we provide information about which personal data we process in connection with our activities and operations, including our moebelmanufaktur.ch website. In particular, we provide information about why, how, and where we process which personal data. We also provide information about the rights of individuals whose data we process.

Additional privacy policies and other legal documents such as general terms and conditions (GTC), terms of use, or conditions of participation may apply to individual or additional activities and operations.

We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.

Responsibility for the processing of personal data:

Möbelmanufaktur 1980 ag
Karl-Völkerstrasse 48a
9435 Heerbrugg
Switzerland

info@moebelmanufaktur.ch

We will indicate if there are other parties responsible for the processing of personal data in individual cases.

Personal data is any information relating to an identified or identifiable natural person. A data subject is a person about whom we process personal data.

Processing includes any handling of personal data, regardless of the means and procedures used, for example, querying, comparing, adapting, archiving, storing, reading, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organizing, saving, changing, distributing, linking, destroying, and using personal data.

The European Economic Area (EEA) comprises the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland, and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

We process personal data in accordance with at least one of the following legal bases, insofar as the General Data Protection Regulation (GDPR) is applicable:

Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data to safeguard our legitimate interests or those of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests include, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure, and reliable manner and to communicate about them, ensuring information security, protecting against misuse, enforcing our own legal claims, and complying with Swiss law.
Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data to perform a task carried out in the public interest.
Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect the vital interests of the data subject or another natural person.

We process the personal data that is necessary to carry out our activities and operations in a permanent, user-friendly, secure, and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data, and contract and payment data.

We process personal data for the duration required for the respective purpose or purposes or as required by law. Personal data that is no longer required for processing is anonymized or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also ensure data protection with such third parties.

We only process personal data with the consent of the persons concerned. If and to the extent that processing is permissible for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations, or to protect overriding interests.

In this context, we process in particular information that a data subject voluntarily provides to us when contacting us—for example, by letter, email, instant messaging, contact form, social media, or telephone—or when registering for a user account. We may store such information in an address book, a customer relationship management (CRM) system, or similar tools. If we receive data about other persons, the persons transmitting the data are obliged to guarantee data protection for these persons and to ensure the accuracy of this personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the course of our activities and operations, provided that such processing is permissible for legal reasons.

We process personal data about applicants to the extent that it is necessary for assessing their suitability for employment or for the subsequent execution of an employment contract. The necessary personal data is derived in particular from the information requested, for example in the context of a job advertisement. We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, resumes, and other application documents, as well as online profiles.

We process personal data about applicants in particular in accordance with Art. 9 (2) (b) GDPR, insofar as the General Data Protection Regulation (GDPR) is applicable.

We generally process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular for processing or to have it processed there.

We may export personal data to all countries and territories on Earth and elsewhere in the universe, provided that the local law guarantees adequate data protection in accordance with a decision by the Swiss Federal Council and, if and to the extent that the General Data Protection Regulation (GDPR) applies, in accordance with a decision by the European Commission.

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or other appropriate safeguards. In exceptional cases, we may export personal data to countries without adequate or appropriate data protection if the specific data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will gladly provide data subjects with information about any guarantees or provide a copy of any guarantees.

We grant data subjects all rights in accordance with the applicable data protection law. Data subjects have the following rights in particular:

Information: Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects will also receive the information necessary to assert their data protection rights and ensure transparency. This includes the personal data processed as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries, and the origin of the personal data.
Correction and restriction: Data subjects can correct inaccurate personal data, complete incomplete data, and have the processing of their data restricted.
Deletion and objection: Data subjects can have personal data deleted ("right to be forgotten") and object to the processing of their data with future effect.
Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.
We may postpone, restrict, or refuse the exercise of data subjects' rights within the legally permissible scope. We may inform data subjects of any conditions that must be met in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part on the grounds of business secrets or the protection of other persons. We may also refuse to delete personal data in whole or in part on the grounds of statutory retention obligations.

In exceptional cases, we may charge a fee for exercising these rights. We will inform data subjects in advance of any costs.

We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.

Data subjects have the right to enforce their data protection claims through legal action or to lodge a complaint with a competent data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Data subjects have the right to lodge a complaint with a competent European data protection supervisory authority, provided that and to the extent that the General Data Protection Regulation (GDPR) is applicable.

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. However, we cannot guarantee absolute data security.

Access to our website is via transport encryption (SSL/TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.

Like all digital communication, our digital communication is subject to mass surveillance without cause or suspicion, as well as other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA), and other countries. We cannot directly influence the processing of personal data by secret services, police agencies, and other security authorities.

We may use cookies. Cookies—both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies)—are data that is stored in the browser. Such stored data is not limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as "session cookies" or for a specific period of time as so-called permanent cookies. "Session cookies" are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies enable, in particular, a browser to be recognized the next time you visit our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.

Cookies can be deactivated and deleted in whole or in part at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request – at least where and to the extent necessary – your express consent to the use of cookies.

For cookies that are used to measure success and reach or for advertising, a general objection ("opt-out") is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

We may collect the following information for each access to our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual subpages of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We store such information, which may also constitute personal data, in server log files. The information is necessary to ensure that our website is permanently available, user-friendly, and reliable, and to ensure data security and, in particular, the protection of personal data—including by third parties or with the help of third parties.

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels—including those from third parties whose services we use—are small, usually invisible images that are automatically retrieved when you visit our website. Tracking pixels can be used to collect the same information as server log files.

We send notifications and messages by email and via other communication channels such as instant messaging or SMS.

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels may also record the use of notifications and messages on a personal basis. We need this statistical recording of usage for success and reach measurement in order to be able to send notifications and communications effectively and in a user-friendly manner, as well as permanently, securely, and reliably, based on the needs and reading habits of the recipients.

You must expressly consent to the use of your email address and other contact addresses, unless the use is permitted for other legal reasons. Where possible, we use the "double opt-in" procedure for any consent, which means that you will receive an email with a web link that you must click on to confirm, so that no misuse by unauthorized third parties can occur. We may log such consents, including IP address and date and time, for evidence and security reasons.

You can object to receiving notifications and communications such as newsletters at any time. By objecting, you can also object to the statistical recording of usage for the purpose of measuring success and reach. This does not apply to necessary notifications and communications in connection with our activities and operations.

We send notifications and communications with the help of specialized service providers.

In particular, we use:

Mailchimp: Communication platform; provider: The Rocket Science Group LLC DBA Mailchimp (USA) as a subsidiary of Intuit Inc. (USA); information on data protection: Privacy Policy (Intuit) including "Country and Region-Specific Terms" ("Country and Region-Specific Terms"), "Frequently Asked Questions About Privacy at Mailchimp," "Mailchimp and European Data Transfers," "Security," Cookie Policy, "Privacy Rights Requests," "Legal Provisions."

We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as privacy policies and other provisions of the individual operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Facebook, including the so-called page insights, insofar as the General Data Protection Regulation (GDPR) applies. Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to make our social media presence on Facebook effective and user-friendly.

Further information on the type, scope, and purpose of data processing, information on the rights of data subjects, and the contact details of Facebook and Facebook's data protection officer can be found in Facebook's privacy policy. We have concluded the so-called "Supplement for Controllers" with Facebook and have thus agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the relevant information can be found on the "Information about Page Insights" page, including "Information about Page Insights data."

We use services from specialized third parties to ensure that our activities and operations are permanent, user-friendly, secure, and reliable. These services enable us, among other things, to embed functions and content in our website. When embedding such content, the services used collect the IP addresses of users, at least temporarily, for technical reasons.

For necessary security-related, statistical, and technical purposes, third parties whose services we use may process data related to our activities and operations in an aggregated, anonymized, or pseudonymized form. This includes, for example, performance or usage data in order to be able to offer the respective service.

In particular, we use:

Services from Google: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Principles of data protection and security," privacy policy, "Google is committed to complying with applicable data protection laws," "Guide to data protection in Google products," "How we use data from websites or apps on which our services are used" (information from Google), "Types of cookies and other technologies used by Google," "Personalized advertising" (activation/deactivation/settings).

We use the services of specialized third parties in order to be able to use the digital infrastructure required in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

We use services from selected providers to better communicate with third parties, such as potential and existing customers.

We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and by other means.

In particular, we use:

Instagram platform: Embedding of Instagram content; Providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Information on data protection: Privacy Policy (Instagram), Privacy Policy (Facebook).

We use the option of displaying targeted advertising for our activities and services on third-party platforms such as social media platforms and search engines.

With such advertising, we aim to reach people who are already interested in our activities and services or who may be interested in them (remarketing and targeting). To this end, we may transfer relevant information, including personal data, to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e., in particular, whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are registered as a user may assign the use of our website to your profile there.

In particular, we use:

Google Ads: search engine advertising; provider: Google; Google Ads-specific information: advertising based on search queries, among other things, whereby various domain names—in particular doubleclick.net, googleadservices.com, and googlesyndication.com—are used for Google Ads, "Advertising" (Google), "Why do I see a particular ad?".

We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and the effect of third-party links on our website. However, we can also test and compare how different parts or versions of our online offering are used (A/B testing method). Based on the results of the success and reach measurement, we can, in particular, correct errors, strengthen popular content, or make improvements to our online offering.

In most cases, the IP addresses of individual users are stored for the purpose of measuring success and reach. In this case, IP addresses are always shortened ("IP masking") in order to comply with the principle of data minimization through pseudonymization.

Cookies may be used to measure success and reach, and user profiles may be created. Any user profiles created may include, for example, the individual pages visited or content viewed on our website, information about the size of the screen or browser window, and the location (at least approximately). As a rule, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services to which users are registered may assign the use of our online offering to the user account or user profile for the respective service.

In particular, we use:

Google Analytics: Success and reach measurement; provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymized IP addresses, which are only transferred in full to Google in the USA in exceptional cases, "Data protection," "Browser add-on to deactivate Google Analytics."
Google Tag Manager: Integration and management of other services for measuring success and reach, as well as other services from Google and third parties; provider: Google; Google Tag Manager-specific information: "Data collected with Google Tag Manager"; further information on data protection can be found in the individual integrated and managed services.

We have created this privacy policy using the privacy policy generator from Datenschutzpartner.

We may amend and supplement this privacy policy at any time. We will inform you of such amendments and supplements in an appropriate manner, in particular by publishing the current privacy policy on our website.